When someone asks about your name, something shifts. When they learn
what it means, walls come down. When we celebrate all our different stories together, we create the kind of understanding this world's crying out for. It's not rocket science, it's just being human.
How It Works:
Name | Adjective | Meaning
Dead simple formula that cuts through all the surface stuff to show the incredible person behind every ordinary moment.
SHANE
(adj) Graciously | (n) Magnetic
GISELE
(adj) Sovereign | (n) Pledge
DAVID
(adj) Eternally | (n) Beloved
See what we mean? Every name tells a story worth hearing.
The Movement
We're not trying to change the world overnight. But if you get people
talking about what actually matters, stories, their heritage, their names, instead of judging by what they see on the surface, magic happens.
We use our threads as a vehicle to start conversations. Every conversation becomes a bridge between cultures, generations, and all the everyday stuff that makes us who we are.
From our "What's Her Name?" collection to honouring the people we've lost -
we're celebrating the humans who've shaped our worlds.
Why This Actually Matters
We're living in a world obsessed with likes, follows, and quick judgments. Meanwhile,
the stuff that actually matters, the stories behind our names, the meanings we
carry, the real connections we make are lost in all the noise.
Unity consciousness (fancy term, but stick with us) is about expanding understanding so people actually want to do good in the world. That's exactly what happens when we stop seeing labels and start seeing names, stories, lives. Pretty simple when you think about it.
Australian Made, Human Minded
Born in Melbourne but intended to speak to everyone... because wanting to be seen, understood, and celebrated is universal.
10% of proceeds support charities that align which each collection.
Supporting people has always been woven through our family's DNA and remains at the heart of what we do.
The Ripple Effect
When you do something that benefits heaps of people, the universe tends to get behind you.
Names Not Labels benefits everyone:
You feel proud of your identity
–
Others learn new stories and meanings
–
Communities experience genuine connections
–
Charitable organisations receive ongoing support
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The world moves a bit closer to seeing our shared humanity
Not too shabby for a simple piece of clothing, eh?
From Individual Impact to Genuine Change
Want to break through? Stop thinking small and start thinking movement. Names Not
Labels proves that sustainable, ethically-produced apparel can be a vehicle for
real change.
Every story matters.
Every name has meaning.
Every conversation creates a little more understanding in this world.
Come Join the Movement
This isn't about fashion, it's about the future. A future where we celebrate what makes us unique instead of what divides us. Where every name tells a story worth hearing. Where understanding happens one conversation at a time.
Your name carries meaning. Wear it proudly. Share it boldly. Change things quietly.
